I wanted to share the moodboard I created for Eloquent Woman, an online publication that is directed towards "the woman with style and grace, because beauty is more than skin deep." They contacted me to design the masthead for their magazine but it would also serve as a logo to have a cohesive online presence. Prior to my design, their website and previous issues had different looks. You can see the final logo below and utilized on their website. When discussing what they were looking for in their masthead, they came up with distinctive, elegant, bold and legible, and I think I was able to do just that.